NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Romancing your donors should be a top priority! Regular e-newsletters are a great way to share stories.

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Donor Gift Newsletter Headline 62

Pamela Grow

JANUARY 13, 2021

In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Newsletter Donor Retention Nashville 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 128

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. 4) Read more books. Now I am lucky if I can get through a first chapter much less read an entire book in less than 6 months. Reading books does that.

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Social Media Management Media Social 247

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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Websites Donor Photo Nonprofit 98

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book.

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Design Websites Practice Widget 260

NonProfit Hub

NOVEMBER 1, 2016

This is an email acquisition page for an e-book offer for a higher education organization. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Then, we moved the book image and credibility indicators to the right column as supporting content.

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Conversation Create Donation Headline 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

I bet that headline got your attention. Katya Andresen was the keynote speaker and while I read her book and heard speak before, I'm always blown by her presentation skills - great stories, great visuals, and engaging. Yesterday, I facilitated a workshop at the Money for Your Mission Conference sponsored by CCSNYS.

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Headline Widget Contest Facilitation 50

sgEngage

MARCH 22, 2023

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. With donations and goodwill on the upswing, it is critical to understand how to fundraise for a nonprofit. Every organization has unique goals and methods, but all fundraisers for nonprofits use common terminology.

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Fundraising Gift Nonprofit Raise 79

Connection Cafe

DECEMBER 3, 2013

This is year I’ve become obsessed with Jim Collin’s book Good to Great. Shana Masterson, one of my fabulous fundraising friends, co-hosted a fun webinar on the do’s and don’ts of email for P2P boot camp. I know I’m being dramatic, but its #GivingTuesday and I did receive an email with ALL CAPS in the headline. It’s so true.

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Baltimore Headline email Press 34

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress.

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Online Tips Calendar Test 71

Have Fun - Do Good

MAY 3, 2012

Jocelyn is also a recognized blogger and speaker on online marketing and fundraising. You can read her writing in Fundraising Success magazine and her personal blog, Marketing for Nonprofits. This is the headline of my Twitter account and accurately expresses what makes me happy and keeps me in “ flow.”

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Fun Technology People Blogher 60

BoardAssist

DECEMBER 15, 2014

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Don’t include fundraising brochure.

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Mail Money Raise Tips 61

NonProfit Hub

NOVEMBER 3, 2022

This is an email acquisition page for an e-book offer for a higher education organization. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Then, we moved the book image and credibility indicators to the right column as supporting content.

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Donation Giving Headline Conversation 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. Streaming Headlines or Other Content from other Blogs or Links. - There are beer widgets that create foamy heads in a canned beer, with the first one patented by Guiness.

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Widget Screencast Wikipedia Headline 61

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Read time: Kind of a while, tbh, but there’s a shortcut!

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email Work Sound Hurricane 110

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 2, 2007

Most recently, I've approached contacts in my LinkedIn for personal fundraising campaigns. The articles I've read with hype headlines like "My Space For Grown-Ups" or " LinkedIn or Left Out " describe LinkedIn is as necessary a business tool as a laptop or a cell phone. Well, she did !

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Linkedin Myspace Second Life Widget 50

Connection Cafe

JUNE 11, 2009

Fundraisers in the worst economic era since the Great Depression continue to struggle according to a study out this week from the Giving USA Foundation. While an estimated $307 billion dollars was given to charitable causes in 2008; total fundraising declined an inflation adjusted of 5.7% from 2007 levels.

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Giving Convio Benchmark Reflection 20

sgEngage

MARCH 28, 2023

If you don’t want to include them directly in your board book, make them easy to find with a clear link and highlight them verbally a few times a year. Include headlines in your graphs and clear section headers or keys that make your information easy to follow.

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Story Benefit Communication Report 66

Have Fun - Do Good

MARCH 4, 2007

Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. Include outreach to bloggers as part of your online fundraising campaigns. Why not ask your supporters how many of them have a blog or web site where they would be willing to promote your fundraising campaign?

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Blogger Causes Support Nicaragua 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. What do you track? How do you measure the impact of the crowd here?

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Measure Fund Impact Minnesota 96

sgEngage

NOVEMBER 23, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. Sometimes that leads to very valuable insights into what’s happening.

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District of Columbia Trend Donor Blackbaud 72

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

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Story Nonprofit Social Media Content 54

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail.

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Mail Trend Offline Blackbaud 79

The Science Behind Engaging your Supporters

NOVEMBER 29, 2018

Over the 30 years of our organization, we’ve sent over 25 million dollars in direct aid consisting of food, medical supplies, books, and toys to Palestine, Iraq, and Lebanon. So given that we’re in the midst of end of year fundraising season what are some of your strategies or campaigns for year end?

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Children Iraq Lebanon Mail 45