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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Lean into what works.

Lesson 59
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A Message from Your Donors: Wish You Were Here

Connection Cafe

Guest post by Marshall Simmonds, Senior Vice President of Flash mobs and an Account Manager at Blackbaud. The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. And, if we were to be more engaging, what would that do to our donor retention rates?

Donor 37
professionals

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The Old and The New: It’s Always Our Challenge

Connection Cafe

I learned computer programming in a chilly room filled with massive equipment, flashing lights and mysterious noises. But was that the only secret to donor retention ? is it any wonder our donors don’t really feel connected to us and like their gift really is making a difference?

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The End of the Beginning of Online Giving

Connection Cafe

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36
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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Donor 112
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3 Superhuman Ways Donor Management Software Can Improve Your Organization’s Fundraising Efforts

NonProfit Hub

The Justice League contains Superman, Batman, Flash, and… hmm, if only I had an easy way to check. Basic contact information, preferred modes of communication and matching gift information that can help to maximize fundraising should be available in an instant. Donor Management. Yikes, well, do we know when they last volunteered?

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Museum Photo Policies Should Be as Open as Possible

Museum 2.0

Conservation: Objects may be damaged by flash photography. Some conservators argue that if non-flash photography is permitted, light levels in the galleries may be increased to accommodate visitors' cameras, which indirectly damage artifacts. If people can take their own photos, they won't buy them in the gift shop.

Museum 54