article thumbnail

The end of year-end 2022

EveryAction

It’s also important to note that this time period often sees high levels of mailed-in gifts, so while online giving is an important piece of the puzzle, there’s still more to come on the total cross-channel impact of the last week of the year.) More than 487,000 donors gave over 506,000 online donations during the last week of the year.

Flash 164
article thumbnail

Use This Sample Letter With Your Board To Boost Year-End Giving

Bloomerang

Self-reflection / Gift of significance Before describing three suggested actions, allow us to share something important that we’ve learned. Yet, as board members, other donors look to you to give gifts of significance. What is a gift of significance? Flash engagement video recording. It could even be all three!

Sample 97
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Year-End Fundraising Success Stories to Inspire You for 2022

Media Cause

December 27-31: The final five days of the year are critical for year-end tax-deductibility messaging and are frequently the busiest fundraising days of the year when people begin to make gifts in earnest ahead of the tax deadline. 4,248 total online gifts. Leveraging a generous matching gift offer. in total online revenue.

Story 52
article thumbnail

Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. “How do we ask for specific things while transparently keeping the money in an undesignated fund (rather than making the gift specifically for specific line item/fund)?” Let’s dive into the poll data.

article thumbnail

Don’t Let These 8 Donation Match Myths Hold You Back

Classy

Our list of myths and truths about matching gifts will make sure that’s not the case. Matching programs result in $2 billion to $3 billion in donations a year, and 84% of donors donated because their gift was matched. When we refer to a donation match, we’re talking about more than just corporate matches for employee gifts. .

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Lean into what works.

Lesson 59
article thumbnail

Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

After the user signed the petition to permanently end the Global Gag Rule, they were redirected to a donate page thanking them and asking them to start a monthly gift. . This passive approach yielded more monthly 2,705 petition signers — and more new monthly gifts than their direct sustainer acquisition in January. Email Cadence.

Advocacy 101