Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JANUARY 17, 2014

Guest post by Marshall Simmonds, Senior Vice President of Flash mobs and an Account Manager at Blackbaud. The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. And, if we were to be more engaging, what would that do to our donor retention rates?

Donor 37

Donor Retention Detroit Blackbaud 37

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36

Online Giving Offline United States 36

Bloomerang

SEPTEMBER 3, 2021

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Donor 114

Donor Guide Tips Retention 114

Bloomerang

FEBRUARY 1, 2022

So their last gift could have been, you know, last year, but unfortunately, not this year, right? So that’s going to be the very first way to identify them in your database is to look at when was their last gift. So that would be a wide touch, a repeat-back, a “Here’s what your gift did. ” Jackie: Right.

Donor 60

Donor Disaster Gift Puerto Rico 60