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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter. Craziness!

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), new that was the metric/goal to track and 6 months later there was only 18% negative ratio. 13,000 installs of the facebook app, and $600,000 raised.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Chapter 3 :: Find Your Facebook Voice. However, defining Web 1.0

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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

While most companies match gifts at a 1:1 ratio, doubling the employee’s donation, some companies match contributions at up to a 4:1 ratio. In your newsletters. While Facebook is still the top social media site , your nonprofit can use other platforms to effectively promote matching gifts: Twitter. Using Newsletters.

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: However, defining Web 1.0

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

The open rate was never a great barometer of success (and neither are Facebook Likes for that matter). A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content. Your organization needs to test what day and time is best to send out your newsletter. Clicks and Conversions Matter.

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7 Tips for Keeping Donors Engaged Using Fundraising Communications

Get Fully Funded

Fundraising communications encompasses: your donor communications like your donor newsletter and thank-you letters , your elevator speech and how you describe what your nonprofit does, the stories you tell and how you use storytelling for fundraising, and how you Ask for donations. Start with your fundraising communications. And do it often.