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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Use Participatory Research Techniques To Discover Engagement Topics. Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Avoid giving it all away in the headlines. The common tip?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59
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Reflections from Networked Nonprofit Workshop for Latin American NGOs

Beth's Blog: How Nonprofits Can Use Social Media

I started with an introduction to the Networked Nonprofit and an assessment that allows them evaluate where their use of networks and social media is along a continuum. This was followed by a session introducing them to basic measurement techniques and tools for measuring social media outcomes.

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

A curator needs to have superb social media monitoring and listening skills — that means knowing the right keywords on the topic and sources, agility with “ aggregator ” tools, and the daily discipline of foraging for the best content and evaluating your finds before sharing.

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Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." So consider this just the first of many posts related to issues of cultural inclusion, evaluation, and impact. I realize that I may sound like a college freshman who just discovered Psych 101, but heck.

Measure 47
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Perhaps there is a lot to learn from headline writing skills. What do you think? " You read an excerpt here.

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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth's Blog: How Nonprofits Can Use Social Media

That headline isn’t a lawyer joke. Keep Your Social Media Policy Up To Date : As the field of social media practice matures and new techniques and platforms come into use, so do new legal issues. That headline isn’t a lawyer joke. Flicker Photo By Mike Willis. Social Media Work Flow for your Social Media Policy.