Things We Like (October 2014)


In honor of this month’s Evaluation theme and the people who made it happen, here is what evaluators are thinking when they shop. Everyday sexism made visible: What we wish editors of tabloid headlines would think of when they report about women. Community evaluation Things We Like twl A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.


Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " evaluation informatics personalization research Unusual Projects and Influences web2.0 Every few months, a major news outlet does an "expose" about data collection on museum visitors.


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Meet the EveryAction Team 2018


In the current news cycle, it seems like bad news makes it to all the headlines. I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions


In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below.

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. I tend to brainstorm headline ideas as I write and make adjustments up to the moment I hit publish. What compels you to click on those headlines?

How to Get More Out of Google Ad Grants for Nonprofits


Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. Google Ad Grants for nonprofits can be a great and versatile marketing tool.

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Guest Post by Stephanie McAuliffe: Network Effectiveness Tides and Tables

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Bart Maguire Note from Beth: I invited Stephanie to publish her blog post about the network evaluation discussion we had with Michael Quinn Patton yesterday. Today some Packard Foundation staff who have been thinking about network effectiveness, plus our visiting scholar Beth Kanter, got to chat with evaluation expert Michael Quinn Patton about evaluating networks. front page headline about the issue?

Kiva on FRONTLINE World & the Big Vision Podcast

Have Fun - Do Good

Jessica has worked in rural Kenya, Tanzania, and Uganda with the Village Enterprise Fund and Project Baobab on impact evaluation and program development. Also note that your local station may list the program for that evening as "Burma: State of Fear" which is the headlining story. I just posted my interview with Jessica Jackley Flannery on the Big Vision Podcast.

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Reflections from Networked Nonprofit Workshop for Latin American NGOs

Beth Kanter

I started with an introduction to the Networked Nonprofit and an assessment that allows them evaluate where their use of networks and social media is along a continuum. We used the resulting brainstorm as the basis for exercises in writing headlines and creating visual content, two of the most important content creation skills for social media staff.

Active Loyalty in the Lifelong Learning Business

WBT Systems

Your course evaluations show they’re satisfied with your online learning programs, but yet they stray. After the recession and subsequent lay-offs, you could hardly dodge headlines about the loss of employer loyalty to employees. Your members need to continue learning if they want to remain employable, promotable, and successful. So why can’t your association be the place they always turn to for professional development?

Examples of Abundance in the Arts: Ask A Conductor on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

We ran an evaluation after the event and found that the majority of those who had asked questions during Ask a Curator were encouraged by the event to visit the museums they had exchanged tweets with. Note from Beth: If you’ve been following my blog lately, you know I’ve been having this conversation with Marnie Webb about abundance.

Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth Kanter

A curator needs to have superb social media monitoring and listening skills — that means knowing the right keywords on the topic and sources, agility with “ aggregator ” tools, and the daily discipline of foraging for the best content and evaluating your finds before sharing. Source: via Beth on Pinterest. On January 30th, I’m speaking at the Social Media for Nonprofits in New York City.

Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." So consider this just the first of many posts related to issues of cultural inclusion, evaluation, and impact. I have seen a lot of inclusion practices and policies in museums and cultural institutions, but I haven''t seen many evaluations of their success.

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The Questions Every Nonprofit Should Ask About Sensitive Data


These days, big data breach headlines are becoming almost blasé. While technical solutions such as firewalls, intrusion detection systems, anti-virus and encryption can be employed, the easiest and most cost effective way to approach these issues is by evaluating your "CAUSE" (Collection/Communication, Access, Use, Storage, and Eradication/Education) with respect to donor data: Collection & Communication. Jake Marcinko, Blackbaud.

Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Crowdsourcing 101. View more presentations from Beth Kanter.

Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Once we have a complete content inventory, we then proceed with a content audit where we evaluate each page/section of content for how useful it is for the end user. Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. See the end of this post for a linked index of other posts in the series. Purposes.

See What’s Out There » Blog Archive » Why you need social media marketing.


Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

Before you embark on a multichannel campaign, it’s important to evaluate the state of your constituent contact information as you may need to deploy strategies to improve the hygiene of your file or append email information in order to maximize your results. Include headlines and plenty of white space to make it easy to read.

The Ultimate Guide To The Google Ad Grants


The ads are text only, containing a headline and a few lines of text. Understanding if your ads are attracting visitors to your site is obviously central to evaluating their effectiveness. If you are seeing a low CTR, you would re-evaluate your choice of keywords and/or your ad content. Archives. by Zoe Allen. Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Everything you need to know, all in one place .

Happy Birthday, Wikipedia! | Beaconfire Wire

Allegiance Group

So happy seventh birthday, Wikipedia – may you continue on for another seven years to help us win trivia bets, laugh at Onion headlines , and edit our own entries to gloss over our flaws. Skip to content Clients Services Portfolio About Us Contact Blog Home > Blog Recent Posts 07/16/2010: The Wisdom of the Old Spice Man 07/12/2010: Is your online campaign going to succeed?

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Ask the candidate/vendor to evaluate areas of improvement on your site. This article does so well because: The headline entices a positive emotion from readers. Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? Have you tried every argument and presented all of the data to support your case, but still get shot down?

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

But, evaluating the performance of your email campaigns can be much simpler. If you’re a classic right-brainer, this headline could send you into a cold sweat. Four Terms. Two Equations. One Test. According to IBM, there are 2.5 quintillion bytes of data created every day. What’s a quintillion? It looks like this—1,000,000,000,000,000,000. Now that’s why they call it Big Data. The number you need looks like this—4. That’s right.

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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth Kanter

That headline isn’t a lawyer joke. The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll That headline isn’t a lawyer joke. Flicker Photo By Mike Willis. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media.

See What’s Out There » Blog Archive » The Red Cross is Owned by Johnson & Johnson


Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

NpTech Tag: To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Perhaps there is a lot to learn from headline writing skills. What reading level is your blog? Most NpTech blogs are high school level. Remember, it's not the level , but whether it is a match to your audience.

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. At the end of the year, look at the metrics to evaluate progress and hold a focus group to gather feedback from donors.

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