Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
You’re not writing to yourself, your program staff, or your board of directors. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There’s no mention of an amount that needs to be raised, let alone how the money will be used. . You’re writing to one donor.
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