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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Building off the concepts of arousing and dominant emotions, the digital marketing publication Marketing Land studied reactions to viral images online to determine if viewers experienced positive, negative or neutral emotions. You’re going to want to turn the sound on for this one. Emotions + Surprise. We have to stop this!

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #1: Not Planning Ahead.

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

A creative fundraiser can make any of these items sound attractive to the donor. A set of screensavers and background images. Hint: It’s the XYY Soup Kitchen.” Shoutouts to donors on images and cover pictures. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc.

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

The staff was fired, the digital projects divvied out to other institutions, the plans for the physical museum shelved. a national competition in which 8,000 people submitted photographs to represent the iconic image of the Netherlands. By the end of 2011, the House of Representatives withdrew its political and financial support.

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Preservation in Action: Ambition and Excitement at Zealandia

Museum 2.0

This week at the National Digital Forum in New Zealand, a librarian stood up and said, “one of the great challenges of this sector is to make preservation sexy.” And yet earlier in the week, at the Zealandia nature sanctuary in Wellington, I’d seen some hints of how to do just that.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

This was reflected again in a great encounter I had at the Walter's Art Museum later in the weekend, when a silver-haired, well-coiffed lady (the perfect image of a traditional museum goer) told me "I get so annoyed by how quiet museums are. When I visit, I want to talk to people, strangers, about what I'm seeing."

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Mobile Fundraisers: Explore Best Practices & Campaign Ideas

Qgiv

On your own social media accounts, send out a call-to-action inviting followers to create their own images, graphics, or videos to promote your campaign and spread awareness for your mission. To incorporate your mobile fundraising tools, use your outbound text tool to provide your participants with the next clue or give any hints.

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