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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. But what social platform are they on the most? And what’s this I hear about teens leaving Facebook for other social networks, is this true?

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Teens and Twitter: A Mini Focus Group with Teens

Beth's Blog: How Nonprofits Can Use Social Media

I am feeling an urge to tinker again with the cards and formats, more specifically to add cards for listening/engagement on social networks. Yesterday, I had an opportunity to ask about 100 teens attending the Asian Liver Center's Youth Leadership Conference on Asian and Pacific Islander Health this question directly.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. They are also more likely to donate to a nonprofit directly from a social networking site or through text than any other generation. This generation, however, is silent no longer.

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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Let’s step back a minute and consider why a nonprofit or social benefit group wants to include social networking as part of a social media strategy. Go where the community already is!

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Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

Beth's Blog: How Nonprofits Can Use Social Media

SnapChat has been around for a few years, but I have not focused on it because as a babyboomer I’m not the target demographic. Snapcha t is a mobile app that lets users exchange text messages, photos and videos that disappear in 24 hours. This is called disposable media.

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Have you asked yourself these questions, re: social media?

Care2

Can you guess what demographic most heavily shares social media? Nope, not the Justin Bieber lovin' teens, but women between the ages of 35 - 54. So if your nonprofit is trying to reach this group of people, social media is the way to do it.

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Is Social Media Just for Young Folks?

Beth's Blog: How Nonprofits Can Use Social Media

Do you think that people on social networking and media are just teens and college students? Saga, a social networking site for over 50 crowd launched last month according to this Guardian Article. Social networking isn't going to be for everyone, but the feedback so far has knocked our socks off."