How can nonprofit organizations use marketing to engage Millennials?
ASU Lodestar Center
JULY 12, 2017
They have a different approach and outlook on life than previous generations, as such traditional marketing and fundraising techniques will be less effective. Nonprofits must stay on top of social media trends and create engaging experiences for millennials in order to capture their loyalty. Sources: Kylander, N., & & Stone, C.
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