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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Having a template allows you to save time planning your auction , as you’ll know what information you need for each item and can take the guesswork out of the writing process. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

It helps you get smarter over time. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Are you sure? Why is testing important? What results have you seen?

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What Causes Do Donors Support?

Lesson 52
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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Can devote time to managing your Google Ad Grants account each month. So long as your site features valuable content and you have free time, applying is a smart move.

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The Benefits of One Story: Communicating Financial Information to Your Nonprofit Board

sgEngage

Board members are busy, and they may not have time to review the material closely beforehand. Provide the same reports each meeting, but with timely highlights, callouts, and summary statements to focus on what board members need to know right now. Be Consistent With repetition comes understanding.

Story 69
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5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. As a point of comparison, in 2016 the median offline gift less than $1,000 was $20. I have a confession to make. How are you trending?

Gift 41