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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

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Great reads from around the web on November 18th

Amy Sample Ward

2010 Nonprofit Technology Conference | NTEN: The Nonprofit Technology Network – Have you registered yet for the Nonprofit Technology Conference? They want to see what could happen if we serious commit to working together, on an offline. "It's Check out this great webinar series from Polar Unlimited.

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Latest Trends in Online Fundraising

NTEN

Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. Multichannel donors are more loyal than offline or online donors alone.

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New Report: Making Event Participants More Successful with Social Media Tools

NTEN

YouTube users performed the strongest offline compared to participants who were using other social media tools and are more likely to balance their use of both online and offline channels to tell their stories and conduct fundraising activities. Tags: blackbaud charity dynamics events NPTech Social Media Fundraising.

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MultiChannel Donors: Real? Or Yeti?

NTEN

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

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Online Donors: Why They Leave and How to Win Them Back

NTEN

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. The trick is getting them to stay once they give.

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