Peer-to-Peer Fundraising Best Practices: Event Marketing
Qgiv
JUNE 23, 2021
39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.
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