Whole Whale
SEPTEMBER 8, 2023
Don’t change just for novelty’s sake. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Illustrate the concrete change created by donor support. Apply those lessons.
Connection Cafe
JULY 11, 2013
For nonprofits, this could mean higher rankings for local mobile searches on homeless shelters, animal adoption or volunteer opportunities. Or, at the very least, try some smaller changes to make your emails mobile-friendlier. Google recently announced upcoming changes to smartphone search result rankings. Mobile Analytics.
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Beth's Blog: How Nonprofits Can Use Social Media
MARCH 21, 2010
At this year's SXSW, I was invited to participate on a flash panel about women and technology conferences which ended up being about mentoring. Both online and offline, communities are not only the way we identify ourselves, but more importantly, they are the most authentic and powerful vehicle for change. She did a fantastic job.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 13, 2012
We turned on CNN and watched together as scenes from New Jersey and New York flashed across the screen. Sandy exposed our vulnerability to climate change. The homeless population in the city doubled to 80,000. I led him and my mother to the sofa in my living room – complete with modern comforts like heat and light.
Museum 2.0
MAY 20, 2015
This seems to be the primary driver behind partnerships with organizations that serve specific target groups, whether those be homeless adults or preschoolers or ESL students. People share viral videos of flash mob orchestras in grocery stores and operas on the street because these events set isolated art forms free.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 18, 2007
which was a remix of Marnie Webb 's Ten Ways Nonprofits Can Change the World. A nonprofit organization that provides support for homeless in Northern, CA found references to homeless people on restaurant blogs and used what they learn for a fundraising campaign. Change Issues. I'm nervous. Adding a new data point to it.
Bloomerang
SEPTEMBER 3, 2021
Did the whole traffic pattern change just to let you in? You had to make adjustments to your speed and change lanes according to the preferences of everyone else on the interstate. . If you’re still treating them like average supporters, your strategy is long overdue for a change. Why is donor segmentation so important? .
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