Fundraising Metrics: Don’t Just Count the Dollars
ASU Lodestar Center
JANUARY 8, 2014
posted by Terry McManus Vice President of Strategic Initiatives, TGen Foundation We all know the old adage “what gets measured gets done,” but knowing what to measure is easier said than done. dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track.
Let's personalize your content