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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

Read the full case study here. Create Community Across Channels Use each marketing channel to create connections, not just to promote your advocacy actions. These channels are tools to foster relationships and mobilize your base. Connect their personal story to the collective one at the moment (the story of now).

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We Are Media: Webinar Series from NTEN

Amy Sample Ward

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion. REGISTER HERE!

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Get Results When You Put Yourself in Your Donors’ Shoes

Connection Cafe

Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Download this free eBook for more details about Peace Arch Healthcare Foundation’s journey mapping experience as well as case studies from other healthcare organizations.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. Sadly, that is not the case.

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Social Media Tips from the TechSoup Global Network

Tech Soup

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Read an account of how Canteen , an Australian nonprofit dedicated to supporting teenagers with cancer, used social media to raise awareness for an online and offline campaign.

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Social Media Tips from the TechSoup Global Network

Tech Soup

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Read an account of how Canteen , an Australian nonprofit dedicated to supporting teenagers with cancer, used social media to raise awareness for an online and offline campaign.

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A Social Publishing Strategy by John Gautam, Pratham Books

Beth's Blog: How Nonprofits Can Use Social Media

Second, we looked at the problems that the market currently faces, lack of scale, lack of languages, lack of content, lack of reach and expensive distribution channels. Channels used: Twitter, Skype, Blog. Channels used : Scribd, Blog, Flickr. So, our Twitter friend went offline and recorded a book in their Delhi studio!

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