Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. Because it recognizes the root causes of social ills, by definition it describes a long-game issue that extends beyond solving challenges for an individual.
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