How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 11, 2011
Create a content calendar and plan for Monday to be videos, Tuesday featured fans, etc. Be flexible with additions to your calendar, but use it as a guide and plan as far ahead as you feel comfortable, either by topic or actually writing out the full text. This helps you focus when writing and makes planning ahead easier.
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