5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior
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MAY 5, 2021
During similar global crises, humanity responded with generosity, donating money or time to help others. Notre Dame received $1 billion pledged and more than $300 million raised in just a few days. The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel.
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