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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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5 Web Reports Every Nonprofit Should Know

NetWits

First page visible upon accessing a specific website profile). The Source Report breaks down the information summarized on the Dashboard Report, showing whether users are finding your website via Direct links (bookmarks, email and memory), Referral Links (other websites and social networks) or Search Engines (Google, Yahoo, Bing, etc).

Report 251
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Trending Sources

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Tech Across Your Org: Social Media Collaboration Across the NYC Elder Abuse Center

NTEN

The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing. They also participate in conversations in Linkedin Groups, and Twitter (via Director Mark Lachs’ twitter profile, @drmarklachs ).

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Reflections on Guest Blogging

Beth's Blog: How Nonprofits Can Use Social Media

Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. The top ranked content was on strategy including metrics, adoption, and overall strategy. So, I surpased my "hold steady goal."

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NpTech Tag Summary: Penguin Day in New Orleans, Fondling the Tools, and More

Beth's Blog: How Nonprofits Can Use Social Media

Nancy raises a few questions about whether a distributed presence for organizations - splitting the attention of members between an organization's web site and social networking profiles is a liability or an asset. Guess you can't have too many social bookmarking applications.)

Summary 50
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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Good healthcare-related options might include first-aid kits, bookmarks including first-aid information, or a portable magnifying glasses (for older donors). . Here’s what these “value-added premiums” will do: . Key metrics to explore: . Can they suggest other types of premiums they would like to receive?

Gift 22
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MySpace.com: A Place for Donors? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. Within MySpace, we searched the names of 383 of the largest, most well-known nonprofits to see if they had created profiles.