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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. And above all, always include your nonprofit’s name and logo prominently.

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

According to Prosper Strategies , a leading nonprofit communications firm, strength-based messaging “emphasizes the strengths, opportunities and power of an individual, group, or community. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Focus on the individual, not their circumstance.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

Artificial intelligence (AI) has become mainstream in a variety of sectors, including the nonprofit space. Technologies like AI have dramatically altered the way nonprofit professionals at tech-savvy organizations work, and they have the potential to become a staple in the fundraising process. Measure affinity in real-time.

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Leveraging Technology to Respond to Global Crises

Cloud 4 Good

Over the past few years, nonprofit organizations have been at the forefront of change. From responding to a global pandemic to standing up for equality and reacting to ongoing geopolitical forces, our nonprofits are leading the charge in bettering our communities. Blog: How Talent for Good Can Help You Hire Your Next Salesforce Role.

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Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. This also helps to foster trust with your prospects, as it demonstrates care about their choices rather than just blanketing them with marketing emails that don’t speak to the topics relevant to them.

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Taking Your Marketing Automation To New Heights: Marketing Cloud vs. HubSpot

Cloud 4 Good

Marketing Cloud or HubSpot? This is a loaded question, asked by many marketers, with several variables weighing in on the final ruling. Marketing Cloud was founded in 2000 under the name ExactTarget. Now it seems the primary focus for HubSpot is not marketing-focused but instead CRM-focused. Overall Capabilities.

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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

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