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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Blend time-tested principles with bold new applications.

Lesson 59
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Non-Profit Leaders as Personal Brands

Beth's Blog: How Nonprofits Can Use Social Media

In truth, however, your ability to effectively blend the two turns on how you frame your role within your non-profit organization. To execute this more balanced and productive approach to personal branding within your non-profit organization, it’s critical to integrate social media on three levels: 1.

Profit 103
professionals

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Staycation Notes: Pick a Theme. Howabout Tea Tasting?

Have Fun - Do Good

Yes, the hubs is a good sport to go with me to such a cute, pink place (: He had the Crown & Crumpet Private Blend, and I had their Paris tea (bergamot and vanilla) which was so good we had to buy a little bag of it to take home. We also had our first crumpets, which were freakalicious. The hubs had a super yummy darjeeling tea.

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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

Become a member” is a helpful and inviting call to action that could live in a sidebar on a products page, a button underneath a company profile or at the bottom of a video. We especially like the double-meaning of “Our feel-good products.”. Your audience will appreciate you keeping it short and sweet. Have A Little Personality.

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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

   Geoff offers some time management techniques for social media strategists or what I'd like to call " Social Productivity " (I'm developing a workshop on that one.)   I kept wanting to blend them.   Where does social media time/money fit within the overall web marketing budget?

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Tools for 2.0: User-Generated Exhibits Made Simple

Museum 2.0

You should be able to grab a mic and start podcasting, hit the keyboard and start blogging, snap some shots and start Flickring. style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. Creating the backbone for a robust 2.0 application is not so easy. Many in-museum 2.0-style

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Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. For a big organization, creating a blog, podcast, or even a Facebook page requires an "initiative" complete with editorial plans, topic strategy, etc. Do you want to raise brand awareness?

Museum 20