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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns. Blend time-tested principles with bold new applications.

Lesson 59
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What’s A Learning Experience Platform? The Essential Guide

Forj

Various Learning Types: LXPs can deliver a variety of learning experiences, including instructor-led training, blended learning, learning games, microlearning courses, multi-module courses, social learning, and more. If you think of your favorite streaming service, this is a similar concept— just with courses.

professionals

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

I used the example from the Facebook Birthday campaign. Here's some points on that: Blend the numbers and non-financial factors into a concise and informative presentation. There are a couple of bonus slides in the deck about how to use metrics for podcasts and video. Go listen to his podcast session as part of this series.

ROI 50
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. If there are podcasters in the room, you know that already!) Loyalty: How many subscribers does your podcast or blog have? Why are the comments higher on one blog post or podcast and lower or another?

Metrics 56
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Groundswell Book Club Part 2: Talking

Museum 2.0

The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. For a big organization, creating a blog, podcast, or even a Facebook page requires an "initiative" complete with editorial plans, topic strategy, etc. video series.

Museum 20
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

I have a feeling that if you listen to any fundraising podcast or read any fundraising blog or publication, you’re probably going to see her name if you haven’t already. I mean, anyone from Massachusetts, my home state is a friend of mine. But Dom is awesome. Her day job, she’s over at the YW Boston. Absolutely.

Video 130