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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of ROI benchmarks. Make a note of the obvious numb ers.

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Free Live Interactive Event: Future of Fundraising

Tech Soup

2008 was a benchmark year in online fundraising history as Obama won the presidential election with 87% of funds coming through social networking. On the site, social entrepreneurs propose their idea or project, set a funding goal, and identify a “tipping point.” Learn more below, and RSVP today to reserve your space.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . Important benchmark in your field. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Rises because of relationship building.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. .    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "  

Metrics 71
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Three Keys to Successful Online Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So don’t listen to him.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. Now it is your turn. What's your brilliant nonprofit social marketing thought?

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Convio Open: How APIs May Change the Way You Work - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) If youve ever used My Yahoo!

API 28