What's Your Social Media Baseline?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 7, 2009
Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Make a note of the obvious numb ers.
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