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Quick bites: 2021 End-of-Year Fundraising

M+R

We continued to see groups whose issues were in the news in the final months of the year experience spikes in fundraising — whether they worked on disaster response to midwest tornados or responding to news coming out of the Supreme Court. Fewer gifts, higher averages! Related Links: Come join Benchmarks 2022! Hello, SEARCH!

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. That’s because donors can send in gifts as quickly as possible when they feel inspired to help.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Keys to Following Up with Disaster Response Donors

Connection Cafe

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. What channel did they use?

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline.

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