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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 363
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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

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16 Reasons Why You Should Choose an All-in-one Event Platform

AccelEvents

Attendee Tracking To Build Customer Avatars. Because all-in-one event platforms come with analytics, they allow your brand to tap into targeted customer avatars or buyer personas. From these tracking metrics, build customer avatars and then implement these avatars as unique marketing streams in your email marketing software.

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Metrics for Virtual Worlds: Can you measure engagement?

Beth's Blog: How Nonprofits Can Use Social Media

Rik Riel is has also written about this and has described it as "avatar engagement." " Everywhere I go in virtual world circles, I seem to encounter folks wrestling with the question: how do you measure avatar engagement? For companies looking to use virtual worlds for marketing, avatar engagement is the Holy Grail.

Measure 50
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5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . Use this data to inform: Buyer personas or customer avatars. Event planning software will connect you with: Website, event branding, and landing page creation tools.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), So, for 2013, if you are not doing so already, you must first define your metrics and then plot and track their progress in a Social Media ROI Spreadsheet.