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Social Media Glossary: 34 Terms to Know

Whole Whale

Bookmark this handy glossary and have no fear. Not to be confused with James Cameron’s famously blue avatars. A play on words of the infamous emoji; these are customized avatars (see how we learn as we go along?!). a metric that defines whether a marketing campaign has succeeded or failed. Click-through rate (CTR) .

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

Jonathon Coleman's Twitter Avatar. What metrics? In terms of metrics, I like to look at measures of activity that involve more engagement than simply viewing a page or joining a group; the ones that get me all hot and bothered are when people participate in a discussion or upload a video or comment on a story. Stop: Hammer-Time!