Remove Avatar Remove International Remove Marketing Remove ROI
article thumbnail

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Using a horizontal logo for your avatar. Posting only (boring) marketing content. Make a donation!

article thumbnail

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP. For examples of Pinboards curated by nonprofits, again, see the National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP.

Profile 250
article thumbnail

Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobsen Blog

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Third, there is the "social media ROI" mistake. Question 2.

article thumbnail

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally. Does it inspire?

Google 209
article thumbnail

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally. Does it inspire?

Google 191
article thumbnail

10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. If not, then the basics of multichannel marketing likely have not been integrated into your online communications and fundraising plan.