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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Interests: Within your cause, what are donors particularly passionate about? This involves looking at demographics, motivations, and preferences.

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More about that Homeless Avatar in Second Life

Beth's Blog: How Nonprofits Can Use Social Media

Remember the homeless avatar in Second Life that got a lot of attention a few weeks back? So, I took the extra step of an interview. As I've said elsewhere on this blog about Second Life, it isn't yet the best medium for fundraising, but to get attention for a cause and connect with people - there's some opportunity.

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Guest Post by Amanda Rose: Reflections on Cause Fatigue

Beth's Blog: How Nonprofits Can Use Social Media

I invited her to share her thoughts about cause fatigue and scaling as she launches the Twestival Local. Cause fatigue is something I think about daily; particularly going into our second Twestival this September. For me, Twestival is more than just about events in cities raising money for a cause.

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Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study

Beth's Blog: How Nonprofits Can Use Social Media

To top it off, I did an interview with Wendy Harman from the Red Cross about her recent experience using Twitter and other tools to spread buzz for campaign - Social Media Roadblock. We also encouraged people to change their avatars (see above). I'd try to figure out how in the world to measure how many people changed their avatars.

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Twitter As Charitable Giving Spreader: A Meta Analysis

Beth's Blog: How Nonprofits Can Use Social Media

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here.

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EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

As you'll note from that article, Nedra has also been exploring Second Life and we bumped into each other at the TechSoup space there where we completed our interview. I also discovered during our interview that Nedra plays the cello !) ve been exploring Second Life and avatar marketing ??? Why did you start blogging?