Qgiv

JULY 21, 2022

When you go where your donors are, you expand your reach to a larger potential audience. The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! Layered digital campaigns help you reach your target audiences where they are. Remember, it’s not always about the ROI.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

Metrics 50

Metrics ROI Measure Content 50

Get Fully Funded

FEBRUARY 23, 2022

Yes, it is also the most effective channel for fundraising (including a higher ROI than events). The average nonprofit loses 22% – 30% of email subscribers over the course of a year; which means if you aren’t growing your audience at least 30% per year, your reach is shrinking! Pro: easy to create (hours). Online course: .

Question 69

Question Effective Donor eBook 69

Nonprofits Source

FEBRUARY 25, 2017

Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. The purpose of this exercise is to ensure your message resonates with your audience. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Here's a brain dump of some key points.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Audience Growth (content consumption ??? Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Conversation Rate (measuring success in a social medium). I agree, but is a ratio the best number? Conversation Rates. The conversation rate is the average number of comments per post. particularly because I'm 100% in love with this metric to measure conversation. Unique Blog Readers (content consumption ???

Measure 50

Measure Social Media Tools Technorati 50