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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Establish Communication Channels for Engagement. How to Measure Success.

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professionals

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How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". Cliff Atkinson's new book, The Back Channel is a must read for anyone presenting at conferences or planning trainings in age of social media.

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Best Tips to Rock your Online Presence

Care2

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Media – Photos, Video, Audio. Did You Know?

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Guest Post by Michael Hoffman: Why Nonprofits Should Be on YouTube

Beth's Blog: How Nonprofits Can Use Social Media

When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. It has both audio and the slidedeck and I was told it was quite packed with useful info.

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Why Every Nonprofit Should Be On YouTube

See3

When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. It has both audio and the slidedeck and I was told it was quite packed with useful info.

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9 questions to help you align your mission, fundraising and marketing to attract donors more effectively

Get Fully Funded

The marketing channel with the highest return on investment is email. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). You can create a Google Ads account (no payment info. What does your audience think about resources you’re proposing? Audio files or Videos.