See3

JANUARY 17, 2008

Finding your online niche and getting those influencers to engage and then influence their friends. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Become a Online Marketing Specialist At See3 , we have been adding clients for social media marketing services for the past year.

Job 40

Job Marketing Online Influence 40

Wild Apricot

JUNE 27, 2008

Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. And who may be able to influence those actors in their decision-making?

Knowledge 60

Knowledge Effective PDF Evaluation 60

See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. A good tip Brian mentioned was to deputize people to grow your network for you.

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

MARCH 12, 2008

Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. I thought I’d share the latest post on the site which grabbed my attention: Why do people give charity? [.] Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Charity 40

Charity People Giving New York 40

See3

SEPTEMBER 19, 2007

We can end the days of lobbyists and political action committees paying for access and influence. The major donors get more attention. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! That’s why we’re so focused on bringing new donors into the campaign.

Game 40

Game Pledge Donation Case Study 40

See3

AUGUST 6, 2007

Focus on influencers. Not everyone is equal, let the people who influence their friends move your message. So the 65,000 new eyeballs and ears are great, but they are paying close attention to how to convert those people to activists. Yes, it is more work, but you have to meet people where they live online.

Social Network 40

Social Network Network Myspace Social 40

See3

OCTOBER 22, 2007

She notes that people really rely on social networks for influence on decision-making. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! She says social networks are “not just a bunch of lonely teenage boys.” 84% of people comment, 82% message others, and 39% create content.

America 40

America Social Media Myspace Second Life 40