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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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Future of Social: Gen Z

Beth's Blog: How Nonprofits Can Use Social Media

I think Adora Svitak, a 16 year-old education activist, whose 2012 Ted Talk, “ What Adults Can Learn from Kids , has almost 4 million views said it best when describing the impact that these “kids” will have and why we should pay attention to them: “New generations grow and develop and become better than the previous ones.

Social 50
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The Future of Social: Gen Z

NonProfit Hub

She is the author of Beth’s Blog: How Nonprofits Can Use Social Media , one of the longest running and most popular blogs for nonprofits. And there is Jack Andraka , a high school student who got obsessed with finding a cure for cancer and created a test that can detect pancreatic cancer.

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What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, healthcare, housing, the environment, combating hunger, arts and culture, human services and animal welfare. The top 100. A leader board can also keeps the sponsor honest.

Contest 104
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How Can We Make Charitable Giving A Year-Round Habit?

Beth's Blog: How Nonprofits Can Use Social Media

And while for some giving regularly is a matter of time and attention and for others it may be a limited budget and giving in micro-donations, cash gifts of very small amounts made with one or two mouse clicks like the Salvation Army's Red Kettle Campaign or the Wellwishes Campaign. April: We celebrate Earth Day this month.

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Romancing the Donor

Connection Cafe

Run appreciation events, give awards or simply start a “shout-out” campaign via social media. They have a hunger to make a connection – they have a hunger to make a connection with you. Recognize them! We need to help them see a reflection of themselves, when they see us.

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14 Nonprofit Books Recommended by Top Industry Experts

Classy

Penned by two successful bloggers and the former director of market development of Facebook, this book is a guide for nonprofits looking to incorporate social media into their strategies. Download Your Nonprofit’s Social Media Content Planner. Good to Great: Why Some Companies Make the Leap…and Others Don’t.

Industry 139