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How can nonprofits successfully engage the next generation of donors?

ASU Lodestar Center

The sustainability of the nonprofit sector relies on cultivating the next generation of donors. Luckily, there are several ways nonprofits can go about engaging young people, strengthening relationships between them and an organization, and eventually send them through the donor pipeline. Illustration generated by DALL·E. Conclusion.

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Inspiring Loyalty: Donor Stewardship in Arts and Culture

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. Stewardship is often discussed as it relates to university advancement and is more rarely discussed in terms of arts and cultural organizations.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. Cogent messaging and other fundraising interactions can employ that very data to create a personalized and compelling experience for prospects and existing donors alike.

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“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. A new building, a new program, a new artistic endeavor – all exciting opportunities to raise more donor dollars! Recognize that donors are investors.

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New Tax Law: Understanding the Impacts on Charities and Giving

ASU Lodestar Center

Charitable giving provides necessary support to nonprofits by providing vital services to communities, and the most giving by far comes from individual donors. Wealthy donors will likely be the ones who continue to itemize, thus be less affected by the new law as they continue to receive benefit for doing so. percent in 2018.

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From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. Today, it is 27%.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

It’s tempting to make assumptions about your organization’s constituent, customer, donor, or client base, especially in the absence of accurate information. For example, try a reference librarian, approach an experienced individual in the private sector, or contact a university extension department.