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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

The Ocean Conservancy is dedicated to the goal of a healthy ocean by increasing public awareness of ocean issues and bringing significant changes to the way oceans are managed. The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them. Tags: reflection scholar.

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Audience-Engagement Successes and Failures

Museum 2.0

If your metric is more people in the door, you might be tempted to completely twist and transform yourself in a brazen attempt to get people in. The classes sold, but it took me away from what was the real goal of our program, connecting people to collections through action. As adult, you get it’s a give and take, a mutual growth.

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A Decade of Nonprofit Reflections

ASU Lodestar Center

We work for causes and goals that do not create private wealth and should not be directed by government. Metrics should not stifle innovation. I know that because we articulated that message repeatedly at the Alliance. Blog Tags: Patrick McWhortor. AND we are about holding government accountable to the people.

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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

The basics include: benefits, value, metrics, and financial calculations. Also, I think a lot of nonprofits are in the early implementation stage and to be able to get to traditional ROI - they need experience guided by tracking insights and metrics. Tags: ROI. Nonprofits have the Social Network Calculator from Care2.

ROI 66
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The Networked NGO in India

Beth's Blog: How Nonprofits Can Use Social Media

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Even more importantly, the practice of connecting measurement and decision-making will help organizations improve practice and results, and document value.

India 102
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

tags: nonprofits roi ). My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results.

ROI 50
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Online Communications that Don't Suck

NTEN

An effective website starts with a plan that includes clear goals for fundraising and communications. These goals should guide what your priorities are, what content and functionality you will provide online. If your primary communications goal is education, do you have engaging content that's easy for visitors to locate?