Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. To test or preview your campaign, consider doing a soft launch first.

Communication 92

Communication Campaign Channel Measure 92

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Test different calls-to-action and reduce friction in online giving. Remember your goal is persuading consumers.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Craft good headlines. Write at least 25 headlines —simply because your first one will likely suck. Measure, Test, Refine.

Social Media 101

Social Media Headline Media Social 101

EveryAction

SEPTEMBER 20, 2016

Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Miscellaneous: The nonprofit must respond to Google’s annual program survey.

Google 341

Google Grant Guide Nonprofit 341

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Surveys and Interviews. Usability Tests. Purposes for the Visual Design phase include: Agreeing on a creative vision and personality for the web presence. Methodology. Other Posts in this Series.

Design 34

Design Process Web Photography 34

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. The data we gathered via Analytics during the User Research phase and during Stakeholder Discovery is key to assessing content performance. Surveys and Interviews. Usability Tests. Stay tuned! Introduction.

Design 36

Design Process Content Web 36