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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Digital 221
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Digital Evolution—Three Trends to Watch

.orgSource

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. Examples of the impact of digital evolution on behavior and life are plentiful. Business is no exception to this metamorphosis.

Trend 221
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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AI, Automation, and New Tech Put Member Love Online

.orgSource

We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Digital experience platforms are among the technology solutions that make that magic happen.

Tech 221
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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

Global 2000 businesses have recognized gamification as a powerful tool to engage consumers and motivate them to purchase more products. That being said, when organizations really understand who their targeted audience is, gamification can become the most effective strategy they use in the digital world we live in. Target Audience.

Game 56
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Webinar: Appreciate, Engage and Retain Your Supporters

Care2

Gartner Inc. In this webinar, Doug Barker (Principal and Co-Founder of Barker & Scott Consulting) and Amy Ganderson (Digital Marketing Director at The Nature Conservancy) will share their ideas, examples and key strategies for making your supporters feel appreciated – and more tied to – your mission and organization.

Support 52
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Reduce Data Sprawl – Your (Association’s) Life Depends On It

Nucleus

A critical and accelerating – but easily-addressable – problem Former Gartner Research VP (and Director of World Wide Technologies for American Express) Jim Sinur recently wrote an op-ed piece with direct application to the member industry.

Life 130