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Three Cheap Tools to Measure Blogs and Social Media

Care2

Postrank Analytics. Postrank can drill down into how “influential&# or sticky an entire blog is right down to the blog post and author. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Greasemonkey Script.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Rises because of relationship building.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  .   What happens after a nonprofit donor or stakeholder is satisfied with the engagement.   Reader engagement consists of metrics for: Conversation (commenting).

Metrics 71
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Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

This post was authored by Matt Fairchild who is an online community manager experienced in growing social, mobile, and competitive gaming communities. The Open Graph integration creates a Facebook Fan Page for all new causes, and integrates analytics. I was most recently at Digg. He blogs about community management.

Causes 64
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too.

Metrics 56
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Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada

Beth's Blog: How Nonprofits Can Use Social Media

This was originally published at the Rednod blog by Alistair Croll who among other things is the co-author along with Sean Power of Complete Web Monitoring recently published by O'Reilly. Here‘s what worked: We built analytics into the process. Set up Reddit, Digg, and other social news aggregators. Be transparent and obvious.

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