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Three Cheap Tools to Measure Blogs and Social Media

Care2

Postrank Analytics. Postrank can drill down into how “influential&# or sticky an entire blog is right down to the blog post and author. Want to know how big organizations like the National Wildlife Federation track some of their social media social bookmarking? Greasemonkey Script.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items). And as readers start to respond -- commenting, tweeting, bookmarking, etc., the PostRank score will go up over time to a maximum of 10.

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