Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Rises because of relationship building.

Public 50

Public Metrics ROI Chapter 50

Tech Soup

MAY 3, 2011

This post was authored by Matt Fairchild who is an online community manager experienced in growing social, mobile, and competitive gaming communities. The Open Graph integration creates a Facebook Fan Page for all new causes, and integrates analytics. A: I wish our search was better. Search is hard. Twitter at @Scav.

Causes 64

Causes Community Online Fundraising 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

This was originally published at the Rednod blog by Alistair Croll who among other things is the co-author along with Sean Power of Complete Web Monitoring recently published by O'Reilly. Here‘s what worked: We built analytics into the process. We set up tracking with hashtags and keyword searches. Define analytics goals better.

Canada 50

Canada Lesson Twitter Learning 50