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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Additionally, PostRanks are calculated one of two ways, either comparing a site's content against its own past performance only (feed-based PostRank). Should also note, re.

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Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

This post was authored by Matt Fairchild who is an online community manager experienced in growing social, mobile, and competitive gaming communities. The Open Graph integration creates a Facebook Fan Page for all new causes, and integrates analytics. I was most recently at Digg. He blogs about community management.

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