Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site.

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Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Yep, google analytics is great. Get Found on Technorati. Take your rank with a grain of salt. Don't forget to use some other ways to track conversations like co-comment and icerocket. Measure Your Traffic. You also might to check out some widgets that combine social networking with stats like mybloglog.com. Tap the Blogs.

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New York Remix Digg Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

I recently had a chance to discuss social media strategies with members of our Target Analytics Customer Advisory Board. They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. Silo Syndrome And just like with Web 1.0, The First Step Get a champion in the organization.

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Social Network Network Create Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

So, ran a google analytics reports on visitors and there was definitely a rise on the day I gave the presentation. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room. It got 189 diggs. But What About Traffic? Opps forgot to look at that! Here's the report.

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Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

freakishly high, we do analyze for things like the digg/slashdot effect, so if one post in someone's blog gets a really unusually high amount of engagement compared to the norm, we don't allow that to completely skew the analysis afterwards, e.g. "dooming" the next bunch of posts to a PostRank of 1.0 Should also note, re.

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Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Should There Be A Social Actions Category on Digg?

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ROI Widget Metrics Cambodia 50

Care2

JULY 2, 2009

The reports are filled with listings on Technorati, Google, Diggs, and links back to your website. link] It tracks Twitter, Facebook, Myspace, Digg, Delicious, StumbleUpon, LinkedIn. These tools helps in social media tracking and analytics. link] What are some of your favorite social media tracking tools?

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Social Media Track Media Tools 70

Tech Soup

MAY 3, 2011

The Open Graph integration creates a Facebook Fan Page for all new causes, and integrates analytics. I was most recently at Digg. At Digg there were a lot of PR issues, and as the community manager there I had to work very closely with PR. There are no PR nightmares like we faced monthly at Digg. Nonprofit Support.

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Causes Community Online Fundraising 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

Here‘s what worked: We built analytics into the process. We used bit.ly (to track viral spread), Google Analytics (for goal conversions), Paypal audit accounts (to see donation amounts) and Clicky (for real-time web analytics.) Set up Reddit, Digg, and other social news aggregators. Define analytics goals better.

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Canada Lesson Twitter Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. And so slightly traffic came tapping, tapping on my website door, I used listening to confirm I saw it - then I recorded to be sure. Not just linkbacks here but something more.

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ROI Social Media Slides Media 76