GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
The migration is not like updating an iPhone from iOS 15 to 16: it’s more like switching from an iPhone to an Android phone (or vice versa). It might record that the user clicked play and then clicked pause after 16 seconds, or that they searched for the hours of a museum, clicked through to the information page, and stayed for 40 seconds.
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