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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. It is a good example of tracking in real-time - and something I've been doing for all my projects over the last five years.

Contest 94
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What is Planned Giving?

sgEngage

Broadcasting the benefits of planned giving and tracking responses offers an effective way to narrow down which prospects are most likely to be appropriate for legacy giving. This allows your organization to generate detailed reports of the giving pipeline or track multiple beneficiaries and relationships for a planned gift.

Giving 52
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

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New Twitter Tool Mailana Helps Me Visualize Strong Ties In My Network

Beth's Blog: How Nonprofits Can Use Social Media

The tool is quite fascinating because it combines a light weight social network analysis (see this page. He left a comment pointing to an excellent post called " Twitter Long Tail - Broadcastization & Pre-Twitter Reputation." to learn more about the methodology) of your twitter friends with search. jasonfalls. silkcharm.

Twitter 91
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Creating a Nonprofit Digital Strategy: 7 Steps for Success

DNL OmniMedia

For example, a website can be used to share educational and scheduling information, social media can be used for broadcasting updates widely, and text messaging and email marketing software can both be used to share specific information with individual supporters. Phase 4: The Analysis Stage. Analyze key metrics in your database.

Digital 98
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Peer-to-Peer Fundraising | A Nonprofit’s Guide for Success

Bloomerang

After you know the campaign details, you can start broadcasting those details to your dedicated supporters. Track key campaign metrics. Directly after the campaign, build a report of the key metrics that determine your campaign’s success. . Some of the metrics you might decide to analyze include your: .

Guide 103
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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. What hard data points or metrics will you use to track your objectives?