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But What Do the Numbers Mean? Free Web Analytics Consulting for Nonprofits

NTEN

" That's where the Analysis Exchange comes in. Time strapped nonprofits can sign up to receive free web site analysis. Amy Sample, Director of Web Analytics at PBS Interactive, says: "What I love about the Analysis Exchange is the learning is reciprocal. Oh, I feel so confused right now! And you should.

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The Analysis Exchange

NTEN

Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Joining Analysis Exchange is completely free and the entire process takes about three weeks beginning to end.

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The State of Online Fundraising

NTEN

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Start by checking a sample of your own data. Online pledges and recurring gifts were excluded from the analysis.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. ROI analysis requires documenting, collecting data, and internal discussion and cooperation.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

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Nonprofits: Keep Calm and Mobile Friendly

Beth's Blog: How Nonprofits Can Use Social Media

My colleague Amy Gahran, a mobile expert, has an analysis here. She says that Google Analytics will give you a crystal clear picture of how many visitors are using mobile phones. “You can see how many of those people leave the site quickly. My blog passed the test! I queried a few colleagues for advice.

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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Measurement tools or perhaps more accurately, social analytics tools collect that data. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes.

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