Advice Info Mail Rate 
Roundtree
FEBRUARY 14, 2022
My one piece of advice to my daughter and son-in-law at their wedding was “never assume what has never been said.” Scratch a personal thank you across the top of every donor receipt that goes into the mail. If your organization’s communication style is sporadic, then don’t be surprised when your donor retention rate is sporadic.
Get Fully Funded
MAY 29, 2023
When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. If you use a ‘from’ email such as info@yourorganization or donationreceipt@yourorganization, the email will, from the very first moment the donor lays eyes on it, feel impersonal, like a form letter.
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Connection Cafe
AUGUST 22, 2018
Opening Advice: First do no harm. If you have access to it, what are the first-year and multi-year retention rates for these donors? Are they coming online or from events or direct mail? Work out a deal where you continue to keep mailing to every mid-level donor at least until that donor meets with a major gifts person.
Bloomerang
FEBRUARY 3, 2023
Today’s question comes from a nonprofit employee who wants advice on where to find new donors and how to approach them: Dear Charity Clairity, Where do you look for donors, and what’s the best way to approach them? — Where to Begin Dear Where to Begin, You’ve nailed the two challenges of donor acquisition on the head: Who do you target?
Connection Cafe
MAY 31, 2017
If donors have to make an account, and fill out their name, address, credit card info, and a security question just to make a donation, they’re far more likely to abandon the process and never end up donating. For more advice on the platform selection process, check out this @Pay article. Mistake #6: Avoiding Different Giving Levels.
Care2
MAY 29, 2007
Converting Subscribers to Donors Tuesday, May 29, 2007 at 09:00AM | by Karen Taggart [originally published DMAW AdVents , June 2007] It is no secret in direct mail (DM) that recency is key to successful fundraising. Perhaps the optimum combination is an online welcome, followed by a mail solicitation coupled with a phone call.
Whole Whale
MAY 5, 2021
Whole Whale does not publicly offer or claim to offer financial and/or legal advice to nonprofits or any organization. We’ll walk through the benefits of charity ratings, then delve into how to present your IRS Form 990 (for U.S.-registered Charity Ratings. Researched by Nicholas Azulay + Isabelle Brauer.
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