The Nonprofit Weekly Roundup: Things You Won’t Believe, Trendy Communication, and Keys to Do More Good
Connection Cafe
JANUARY 12, 2014
John Haydon said This Scientifically Proven Fundraising Technique Will Shock You , and he was right. This simple technique conflicts with the majority of fundraising advice you’ll find, but the meta-analysis of over 22,000 (42 studies) suggests that giving the option of NOT donating can actually boost your fundraising results.
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