Action Info Language Sample 
Get Fully Funded
MAY 29, 2023
If you use a ‘from’ email such as info@yourorganization or donationreceipt@yourorganization, the email will, from the very first moment the donor lays eyes on it, feel impersonal, like a form letter. Hero language: When you tell a donor that your nonprofit wouldn’t exist without them, you are speaking the truth. Who is the email from?
CauseVox
DECEMBER 21, 2021
A clear statement of your fundraising goal and impact A clear call to action, whether it’s a donate button or another action you would like readers to take. You’re over halfway through December and donors need to take an action now. Sample Campaign Plan. It might include an emoji, fun wordplay, or a question.
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Get Fully Funded
NOVEMBER 15, 2021
Sometimes we delay working on our plan for fundraising because we think we need a little more info. Follow up with action steps. . A plan for fundraising that doesn’t include action steps isn’t a plan at all. Give them sample language to include with their email to friends and family members. One more data point.
Tech Soup
APRIL 4, 2017
We sent several of our best representatives to meet our fellow nonprofits and take in the latest tech info from the sessions. Prescriptive analytics (action): This answers the question of "What should we do?" Good for recommending one or more courses of action. Language has power, so wield it carefully.
Nonprofit Tech for Good
DECEMBER 14, 2022
But if you are using their language or really innovative elements, you should credit them. that when scanned takes people to a page with the certificate, the organization, calls to action for the nonprofit, a donate button for the nonprofit so the donor gets credit for the gift, and images of the donor at the organization’s events.
Get Fully Funded
AUGUST 1, 2022
If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Use hero language like “we couldn’t have done it without you” to engage the donor. Full contact info. I guarantee you they won’t take any action if that’s how they feel.
Amy Sample Ward
FEBRUARY 24, 2011
For example, knowing that a certain message or call to action, or even type of service, worked for one organization in one community translated to other organizations as a packaged up and ready to repeat solution. We didn’t even really have the language to use to create documentation, or, at least we didn’t think we did.
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